The United States had the highest number of merchants who offered Klarna up to 2024, whilst the relative use in Europe was far higher. Estimates based on website tracking and the technologies used within them reveal that merchants from Klarna's home country Sweden, and especially its neighboring countries, offered the payment method relatively more often than anywhere else in the world. For example, estimates are that nearly 25,900 merchants until February 2024 had Klarna on their website - a number that equaled 98 percent of all Swedish domains with a buy now, pay later (BNPL) option and almost 11 percent of websites in Sweden that had offered a payment technology. United States and UK merchants both do offer Klarna but relatively less regularly than card networks Visa, MasterCard, or American Express.
Number and share of merchants who use Klarna as a buy now pay later (BNPL) solution on their website across various countries in the world as of November 6, 2024
Characteristic
Number of websites
Share of all websites that offer a buy now, pay later (BNPL) solution
Share of all websites that offer at least one payment technology, excluding crypto and FX
Websites with a domain from said country; The numbers have been gathered and calculated by Statista, see the "Details" tab for more information.
Supplementary notes
This statistic is the result of research that tracks the use of "payment technology" across various websites found within certain countries. The source included seven categories in this:
Bitcoin, e.g. bitcoin traders such as Coingecko;
Checkout Buttons, e.g. Amazon Payments, Stripe, PayPal Button.;
Currency, e.g the option to pay in euros or Japanese yen;
Donation, e.g. Amazon Payments;
Pay Later, e.g. buy now, pay later solutions;
Payment Acceptance, e.g. Visa, PayPal, MasterCard, etc.
Payment Processor, e.g. Braintree, Amazon Payments, Stripe, etc.
The categories "Bitcoin" and "Currency", as well as "Checkout buttons" and"Donation" were excluded from this statistic. The first two did not match with Statista's definition of a payment technology, whereas the other two led to double entries for the likes of Amazon Payments. When applicable, Statista tried to account for double counting. Klarna, for example, was listed in both "Pay Later" as well as "Payment Processor".
The source states it looks at "payment technology", without explicit clarification on what it means with that. This has some important repercussions:
Statista assumes the source qualifies this as payment processing or payment methods offered by fintechs - as bank transfer systems, such as the Netherlands' iDEAL or the international SWIFT system, were not mentioned;
The data concerns URL domains from within that country, but may not necessarily reflect companies originating from within the country. An example was the webshop of Armada Music, a dance music label headquartered in the Netherlands but whose URL was based in the United States;
Payment methods offered in certain countries can be aimed at foreign, cross-border, users. For instance, the source stated that certain U.S. URLs offered Bancontact - a payment method that originates from Belgium.
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Statista. (November 6, 2024). Number and share of merchants who use Klarna as a buy now pay later (BNPL) solution on their website across various countries in the world as of November 6, 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1325782/bnpl-klarna-use-among-merchants-in-the-world/
Statista. "Number and share of merchants who use Klarna as a buy now pay later (BNPL) solution on their website across various countries in the world as of November 6, 2024." Chart. November 6, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1325782/bnpl-klarna-use-among-merchants-in-the-world/
Statista. (2024). Number and share of merchants who use Klarna as a buy now pay later (BNPL) solution on their website across various countries in the world as of November 6, 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1325782/bnpl-klarna-use-among-merchants-in-the-world/
Statista. "Number and Share of Merchants Who Use Klarna as a Buy Now Pay Later (Bnpl) Solution on Their Website across Various Countries in The World as of November 6, 2024." Statista, Statista Inc., 6 Nov 2024, https://www.statista.com/statistics/1325782/bnpl-klarna-use-among-merchants-in-the-world/
Statista, Number and share of merchants who use Klarna as a buy now pay later (BNPL) solution on their website across various countries in the world as of November 6, 2024 Statista, https://www.statista.com/statistics/1325782/bnpl-klarna-use-among-merchants-in-the-world/ (last visited November 21, 2024)
Number and share of merchants who use Klarna as a buy now pay later (BNPL) solution on their website across various countries in the world as of November 6, 2024 [Graph], Statista, November 6, 2024. [Online]. Available: https://www.statista.com/statistics/1325782/bnpl-klarna-use-among-merchants-in-the-world/